Jyll's Google AdsĀ blog

Tips, tricks and strategies from Google Ads Coach Jyll Saskin Gales to give your business an edge.

Should you use Broad Match keywords in Google Ads? Apr 29, 2024

By: Jyll Saskin Gales, Google Ads Coach

Are you on the fence about using Broad Match keywords in your Google Ads campaigns? You've probably heard mixed opinions, with some experts advising against it...

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How to Price Your Google Ads Services Apr 26, 2024

By: Jyll Saskin Gales, Google Ads Coach

Are you a budding Google AdsĀ freelancer looking to set your rates for the first time? Pricing is a critical aspect of any business, and it can be particularly ...

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I got my Google Ads certifications. Now what? How do I get a job? Apr 24, 2024

By: Jyll Saskin Gales, Google Ads Coach

Congratulations on earning your Google Ads certifications!Ā But now what? How do you actually land a job and start making money with your newfound skills?

Let'...

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Which Google Ads Certifications Should I Start With? Apr 22, 2024

By: Jyll Saskin Gales, Google Ads Coach

Are you eager to dive into the world of Google Ads and wondering where to begin your learning journey? Google Skillshop certifications are a great starting poi...

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Should you mix Phrase Match and Exact Match keywords in the same ad group? Apr 19, 2024

By: Jyll Saskin Gales, Google Ads Coach

Should you use both phrase and exact match for the same keyword in your campaigns? Does it provide any added benefits, or is it simply redundant? Let's dive in...

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Is it bad to pin headlines in Google Ads? Apr 17, 2024

By: Jyll Saskin Gales, Google Ads Coach

Many advertisers, from beginners to seasoned pros, grapple with this decision and its impact on Ad Strength: to pin or not to pin?Ā Today, we're tackling this h...

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Why Your Google Ads Are Showing on Competitor Searches (and How to Fix It) Apr 15, 2024

By: Jyll Saskin Gales, Google Ads Coach

Have you ever been puzzled (or perhaps a bit peeved) to discover your Google Ads appearing when someone searches for your competitor's brand? If so, you're not...

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Google Ads Quality Score & Ad Strength Explained by an Ex-Googler Apr 12, 2024

By: Jyll Saskin Gales, Google Ads Coach

Are you scratching your head over Google Ads metrics like Ad Strength and Quality Score?Ā Many advertisers, especially Google Ads Beginners, get confused about ...

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Why Are My Keywords Showing Up in My Google Ads Headlines? Apr 10, 2024

By: Jyll Saskin Gales, Google Ads Coach

Keywords magically appearing in your Google Ads headlines when you don't want them there? If you've tried troubleshooting to no avail, let'sĀ solve this mystery...

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How to Predict Your CPCs with Google Ads Keyword Planner Apr 08, 2024

By: Jyll Saskin Gales, Google Ads Coach

Starting a new Google Ads campaign can be daunting, especially when it comes to figuring out your cost-per-click (CPC). How much will each click cost you? Is t...

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Should you exclude Brand Keywords from DSA if you have a Brand campaign? Apr 04, 2024

By: Jyll Saskin Gales, Google Ads Coach

If you're running Dynamic Search Ads (DSA) in your Google Ads account, you might have stumbled upon a curious phenomenon: your DSA campaign is performing well ...

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What is Non-Linear Targeting in Google Ads? Apr 02, 2024

By: Jyll Saskin Gales,Ā Google Ads Coach

Feeling frustrated by Google Ads targeting limitations? You're not alone.

While Google's advertising policies prevent directly targetingĀ users based onĀ religi...

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