Google Ads blog

By: Jyll Saskin Gales, Google Ads Coach

Starting a new Google Ads campaign can be daunting, especially when it comes to figuring out your cost-per-click (CPC). How much will each click cost you? Is...

By: Jyll Saskin Gales, Google Ads Coach

If you're running Dynamic Search Ads (DSA) in your Google Ads account, you might have stumbled upon a curious phenomenon: your DSA campaign is performing...

By: Jyll Saskin Gales, Google Ads Coach

Feeling frustrated by Google Ads targeting limitations? You're not alone.

While Google's advertising policies prevent directly targeting users...

By: Jyll Saskin Gales, Google Ads Coach

Update: You can no longer apply Combined Segments to YouTube ads. Combined segments are currently only compatible with Search, Display and Demand Gen...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever encountered an "Eligible (Limited)" bid strategy status in Google Ads? It can be a confusing and frustrating message, leaving you wondering...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever found yourself scratching your head, wondering why your Google Ads account isn't tracking the leads you know you're getting? This is a common...

By: Jyll Saskin Gales, Google Ads Coach

Is your Google Ads campaign giving you a "Limited by budget" warning? Or perhaps you're losing a lot of impression share due to budget? A limited...

By: Jyll Saskin Gales, Google Ads Coach

Are you considering using lead form assets (formerly known as lead form extensions) in your Google Ads campaigns? While they might seem like a...

 By: Jyll Saskin Gales, Google Ads Coach

Are you an ecommerce business owner or marketer trying to decide between Performance Max and Standard Shopping campaigns for your Google Ads strategy?...

By: Jyll Saskin Gales, Google Ads Coach

Ever wished you could peek into your competitors' Google Ads strategy and see what keywords they're targeting? While I can't offer you that, exactly,...

By: Jyll Saskin Gales, Google Ads Coach

Are you experiencing a drop in lead quality despite your Google Ads metrics remaining consistent? This frustrating scenario can leave marketers scratching...

By: Jyll Saskin Gales, Google Ads Coach

Is the high cost-per-click (CPC) in your niche making it tough to compete on Google Ads? Here are some strategic ways to tackle high CPCs and still achieve...