Google Ads blog
Tips, tricks and strategies from Google Ads Coach Jyll Saskin Gales to give your business an edge.
By: Jyll Saskin Gales, Google Ads Coach
Lead form assets in Google Ads, formerly known as lead form extensions, are a powerful way to capture user information directly within your ads. But how do you...
By: Jyll Saskin Gales, Google Ads Coach
Can you use the Target ROAS bid strategy for lead generation campaigns? Absolutely! Google Ads offers a powerful feature called value-based bidding (VBB) that ...
By: Jyll Saskin Gales, Google Ads Coach
Performance Max campaigns have become a controversial topic in the Google Ads world. Are they suitable for lead generation businesses? The short answer is: it ...
By: Jyll Saskin Gales, Google Ads Coach & Ex-Googler
One of the most misunderstood things about working with Google is the job of the Google "rep."
Let's clear that up right now: a "Google rep
...
By: Jyll Saskin Gales, Google Ads Coach
Do you own multiple businesses? Are you wondering how to structure your Google Ads accounts effectively? This is a common question, and the answer might surpri...
By: Jyll Saskin Gales, Google Ads Coach
Are you stressed out trying to get "Excellent" Ad Strength for your Google Ads? It's okay, take a deep breath. Many advertisers get caught up in chasing that p...
By: Jyll Saskin Gales, Google Ads Coach
Ever felt stuck by the very first step when setting up a new Google Ads campaign? You're not alone! Many advertisers feel limited by the seemingly rigid campa...
By: Jyll Saskin Gales, Google Ads Coach
Want to reconnect with potential customers who have already shown interest in your business? That's where remarketing comes in. Also known as r...
By: Jyll Saskin Gales, Google Ads Coach
This article has been UPDATED - get 10 strategies to fight fake leads from Google Display ads here: https://learn.jyll.ca/blog/google-ads-and-spam-leads-exp...
By: Jyll Saskin Gales, Google Ads Coach
Ever felt puzzled by fluctuating CPAs in your Google Ads campaigns? It's a common challenge, especially when transitioning between bid strategies. In this post...
By: Jyll Saskin Gales, Google Ads Coach
You've set up your Google Ads campaign, you're getting impressions and clicks, but there's one big problem: zero conversions. It's a frustrating scenario that ...
By: Jyll Saskin Gales, Google Ads Coach
As a business owner or marketer, you know that Google Ads can be a powerful tool for driving traffic and generating leads. But if you're new to Google Ads, you...
Want more Google Ads in your inbox?
Drop your name and email, then let me know which free resources you'd like.