Google Ads blog
Tips, tricks and strategies from Google Ads Coach Jyll Saskin Gales to give your business an edge.
By: Jyll Saskin Gales, Google Ads Coach & Ex-Googler
One of the most misunderstood things about working with Google is the job of the Google "rep."
Let's clear that up right now: a "Google rep
...
By: Jyll Saskin Gales, Google Ads Coach
Do you own multiple businesses? Are you wondering how to structure your Google Ads accounts effectively? This is a common question, and the answer might surpri...
By: Jyll Saskin Gales, Google Ads Coach
Are you stressed out trying to get "Excellent" Ad Strength for your Google Ads? It's okay, take a deep breath. Many advertisers get caught up in chasing that p...
 By: Jyll Saskin Gales, Google Ads Coach
Ever felt stuck by the very first step when setting up a new Google Ads campaign? You're not alone! Many advertisers feel limited by the seemingly rigid campa...
By: Jyll Saskin Gales, Google Ads Coach
Want to reconnect with potential customers who have already shown interest in your business? That's where remarketing comes in. Also known as r...
By: Jyll Saskin Gales, Google Ads Coach
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This article has been UPDATED - get 10 strategies to fight fake leads from Google Display ads here:Â https://learn.jyll.ca/blog/google-ads-and-spam-leads-exp...
By: Jyll Saskin Gales, Google Ads Coach
Ever felt puzzled by fluctuating CPAs in your Google Ads campaigns? It's a common challenge, especially when transitioning between bid strategies. In this post...
By: Jyll Saskin Gales, Google Ads Coach
You've set up your Google Ads campaign, you're getting impressions and clicks, but there's one big problem: zero conversions. It's a frustrating scenario that ...
By: Jyll Saskin Gales, Google Ads Coach
As a business owner or marketer, you know that Google Ads can be a powerful tool for driving traffic and generating leads. But if you're new to Google Ads, you...
By: Jyll Saskin Gales, Google Ads Coach
Have you ever wondered what keywords your competitors are bidding on in Google Ads? While it's impossible to know for certain, there are a few tactics I've pic...
By: Jyll Saskin Gales, Google Ads Coach
It's tempting to think that Exact Match keywords in Google Ads are a silver bullet solution. After all, aren't Exact Match keywords the key to cost-effectivene...
By: Jyll Saskin Gales, Google Ads Coach
You might have heard of the SKAG strategy in Google Ads—Single Keyword Ad Groups—and wondered if it's still a viable approach. The truth is, it's a bit of a mi...
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