Google Ads blog

Tips, tricks and strategies from Google Ads Coach Jyll Saskin Gales to give your business an edge.

How to Protect Your Google Ads Account - And What To Do If You Get Hacked Feb 19, 2026

By: Jyll Saskin Gales, Google Ads Coach

Imagine waking up at 3:00 a.m. to one of the worst phone calls a digital marketer can receive: Your Google Ads Manager Account (MCC) has been hacked.

For Adin...

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When to use Keyword Planner, Performance Planner, Reach Planner in Google Ads Feb 16, 2026

By: Jyll Saskin Gales, Google Ads Coach

Google Ads offers a suite of free planning tools designed to help you make informed decisions and optimize your campaigns. While Keyword Planner is the most we...

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Is Google Ads Fighting You? Here is What Those "Limited" Warnings Really Mean Feb 16, 2026

By: Jyll Saskin Gales, Google Ads Coach

Does it ever feel like Google Ads is actively trying to hold you back? You log in, hoping to see growth, and instead, you’re greeted with red text telling you ...

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The Art and Science of Google Ads: Becoming an Expert Feb 09, 2026

By: Jyll Saskin Gales, Google Ads Coach

Explaining the "art" behind media buying and paid ads to clients can be a tough sell. In a world that often demands concrete data and predictable outcomes, rel...

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Where Are My Google Ads Showing? A Guide to Placement Reports & Exclusions Feb 02, 2026

By: Jyll Saskin Gales, Google Ads Coach

Feeling frustrated because your Google Ads aren't showing up where you want them to? You're not alone. It's a common issue, especially with Google's more autom...

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Is Double Serving Allowed Now in Google Ads? Jan 30, 2026

By: Jyll Saskin Gales, Google Ads Coach

Have you ever noticed your ad appearing twice on a Google search results page and wondered if that's a good thing, or even allowed? It's a common observation, ...

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ChatGPT Ads: What Google & Meta Advertisers Need to Know Jan 28, 2026

 By: Jyll Saskin Gales, Google Ads Coach

It seems like everyone is clamouring to be an expert on ChatGPT Ads, but nobody is an expert yet. Not even OpenAI!

I’ve been approached multiple times in t

...
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5 Must-Have Tools for Accurate Google Ads Conversion Tracking Jan 27, 2026

By: Jyll Saskin Gales, Google Ads Coach & Ameet Khabra, Founder, HopSkip Media

Are you ready to take your Google Ads conversion tracking to the next level this year? With ever-evolving privacy regula...

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Should you Promote your YouTube videos or use Google Ads? A Case Study Jan 27, 2026

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wondered if there's a more efficient way to get your YouTube videos seen, attract subscribers, and build your brand without breaking the bank? Wh...

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Google Ads Content Targeting: Your Guide to Placements, Topics, and Keywords Jan 23, 2026

By: Jyll Saskin Gales, Google Ads Coach

Ever feel like you're sending out invitations to a party, but half of them are going to the wrong address? That's what it can feel like when your Google Displa...

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What are Attributed Branded Searches conversions in Google Ads? [UPDATED 2026] Jan 22, 2026

By: Jyll Saskin Gales, Google Ads Coach

Do you ever run YouTube ads and wonder if they're actually having an impact? You know you shouldn't measure success in terms of conversions or clicks, but some...

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How Does the Google Ads Algorithm Actually Work? (And Why You Should Stop Fighting It) Jan 20, 2026

By: Jyll Saskin Gales, Google Ads Coach

"The algorithm needs time to learn." "The algorithm needs sufficient data." "The algorithm doesn't like bid limits."

If you manage Google Ads campaigns, you’v...

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