Jyll's Google Ads blog

By: Jyll Saskin Gales, Google Ads Coach

Struggling to scale your remarketing campaigns in Google Ads? Whether you're using Display, Video, Demand Gen, or Performance Max, if you're running a lead gen...

By: Jyll Saskin Gales, Google Ads Coach

Using Google Ads effectively can be particularly challenging for B2B marketers. With various campaign types available, choosing the right one for your specific...

By: Jyll Saskin Gales, Google Ads Coach

You know those Google Ads asset performance ratings, like "Best" or "Low"? What do they actually mean? Many advertisers, including seasoned pros, find themselv...

By: Jyll Saskin Gales, Google Ads Coach

If you're newer to Google Ads, you've likely felt the pressure to cram ALL THE KEYWORDS into your ad copy. But is it really necessary? Does it truly make a dif...

By: Jyll Saskin Gales, Google Ads Coach

Are you a marketer wondering if Google Ads is a viable option for clients in small towns? Many businesses in communities with populations under 50,000 struggle...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever seen the dreaded "Limited by Search Volume" status in your Google Ads campaign? This message can cause panic, but it's important to understand wh...

By: Jyll Saskin Gales, Google Ads Coach

Are you a Google Ads specialist working with a client on a limited budget? Let's address a common challenge: how to drive traffic for a small business with a r...

By: Jyll Saskin Gales, Google Ads Coach

Are you dreaming of a high-paying Google Ads job after completing your certifications? Many aspiring marketers wonder if those credentials are the key to unloc...

By: Jyll Saskin Gales, Google Ads Coach

Are you a Google Ads beginner wondering if those certifications are worth your time? Or maybe you're a seasoned pro debating whether to keep your credentials u...

By: Jyll Saskin Gales, Google Ads Coach

Are you a Google Ads practitioner wondering if attaining or maintaining Google Partner status is worth the effort? Or maybe you're just starting and curious ab...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wondered why some advertisers use Target Impression Share bidding in their Google Ads campaigns?

Let's explore what Target Impression Share is, ...

By: Jyll Saskin Gales, Google Ads Coach

Have you been running your Google Ads campaigns for a while now, but feel like you've hit a plateau in terms of conversions? It might be time to consider switc...