Google Ads blog
Tips, tricks and strategies from Google Ads Coach Jyll Saskin Gales to give your business an edge.
By: Jyll Saskin Gales, Google Ads Coach
Launching a Google Ads campaign is exciting, but it comes with a critical choice: which bidding strategy should you use? Two of the most popular and powerful o...
By: Jyll Saskin Gales, Google Ads Coach
Impression Share is a key metric that measures the percentage of times your ads are shown compared to the total number of times they could have shown. A higher...
By: Jyll Saskin Gales, Google Ads Coach
Are you worried that using Google's "Maximize Conversions" bidding strategy will cause your advertising costs to spiral out of control? It’s a common and valid...
By: Jyll Saskin Gales, Google Ads Coach
Want to know what kind of ads your competitors are running? Maybe you're curious about the messaging they're using or if they're testing out any new ad formats...
By: Jyll Saskin Gales, Google Ads Coach
You’re ready to launch a brand new Google Ads account. You have a healthy daily budget and your campaigns are built, but one critical piece is missing: which b...
By: Jyll Saskin Gales, Google Ads Coach
Are you a small business owner wondering if you can make Google Ads work on a shoestring budget? It’s a common question, but one that requires an honest answer...
By: Jyll Saskin Gales, Google Ads Coach
You’ve meticulously planned your YouTube ad campaign and want to reach a very specific audience. You’ve heard about Combined Segments, a powerful way to layer ...
By: Jyll Saskin Gales, Google Ads Coach, Inside Google Ads
Reaching the right person at the right time with the right message is a foundational concept in Google Ads. One of the surefire ways to reac...
By: Jyll Saskin Gales, Google Ads Coach
Understanding how to effectively reach the right people at the right time with the right message is crucial for success in Google Ads. (No kidding, Jyll!) In
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By: Jyll Saskin Gales, Google Ads Coach
We've all been there. A promising new client is eager to get started with Google Ads, but their budget is... modest. Managing these accounts is one of the grea...
By: Jyll Saskin Gales, Google Ads Coach
You may be seeing some buzz online about Google Marketing Live (GML). This is Google's annual event where they share their big announcements about the future o...
By: Jyll Saskin Gales, Google Ads Coach
What is Smart Bidding Exploration in Google Ads? Google recently announced this new Smart Bidding feature at Google Marketing Live 2025, and it's designed to
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