Google Ads Course: How to start from scratch?

By: Jyll Saskin Gales, Google Ads Coach

Feeling lost in the world of Google Ads? Don't worry, you're not alone! Many beginners feel overwhelmed by the platform's complexities. But the good news is, there are plenty of resources available to help you get started, including my own Google Ads courses.

Which Google Ads Course is Right for You?

Choosing the right course can be tricky, so let's break down the two options I offer:

1. Google Ads for Beginners

• What it is: Think of this course as a hands-on workshop where I guide you through the essentials of Google Ads. It's designed to equip you with the knowledge and skills you need to launch your very first campaign.
• Format: One-time payment for lifetime access to the course materials.
• Ideal for: Beginners who want a comprehensive, step-by-step introduction to Google Ads without a recurring commitment. 

2. Inside Google Ads

• What it is: This is like having a personal Google Ads coach in your corner. You get access to over 100 in-depth lessons that are constantly updated as the platform evolves. Plus, you can ask me questions directly and join exclusive monthly member meetings.
• Format: Monthly or annual Google Ads membership with ongoing access to new content and support.
• Ideal for: Beginners and experienced advertisers alike who want a deeper understanding of Google Ads and ongoing guidance as they navigate the platform.

Other Ways to Learn Google Ads

If neither of my courses feels like the perfect fit, there are other options to explore:

• Podcasts: Podcasts like Inside Google Ads offer valuable insights and tips on various Google Ads topics.
• YouTube Videos: Many free Google Ads tutorials on YouTube can help you learn the basics.
• Online Courses: Platforms like Udemy offer a wide range of Google Ads courses at various price points.
• Other Practitioners: Many Google Ads experts offer their own courses and Google Ads coaching.

No matter which path you choose, the key is to start learning and experimenting. With the right resources and a bit of dedication, you'll be well on your way to mastering Google Ads and achieving your advertising goals.