Should you use Maximize Conversions or Target CPA for a new Google Ads campaign?

bidding google ads google ads for beginners Jan 06, 2025

a bunch of people cheering, excited, in front of a screenshot of the google ads interface

By: Jyll Saskin Gales, Google Ads Coach

This article has been removed, please read instead Maximize Conversions vs. Target CPA: A Complete Google Ads Guide

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I’m Jyll Saskin Gales, your Google Ads Coach. I worked at Google for 6 years, bringing the best of Google's insights and ad products to the world's largest and most sophisticated advertisers. Now, I’m a Google Ads coach, consultant and teacher, working with business owners, marketers, agencies and freelancers.

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