How much should you spend on Google Ads?

By: Jyll Saskin Gales, Google Ads Coach

Are you hesitant to invest in Google Ads because you're worried about the return on investment (ROI)? I get it. Many businesses are hesitant to spend money on advertising until they see a positive ROI, resulting in a frustrating catch-22. However, a recent study has shown that the more you spend on Google Ads, the higher your ROI tends to be.

The Truth About Low Budgets

If your budget is too low, you're either not getting enough clicks to see results, or you're getting only the cheap clicks that no one else wants. These clicks are often from users who are less likely to convert or spend money. In other words, you're not getting your money's worth.

How Much is Enough?

So, how much should you spend on Google Ads? The answer depends on several factors, including your industry, target audience, and goals. However, as a general rule of thumb, you should be prepared to invest enough to get your ads in front of a significant number of potential customers. My rule of thumb is that you need to get at least 10 clicks per day - at a bare, bare minimum. It's better to get at least 100 clicks per day.

The Benefits of Increasing Your Budget

Increasing your Google Ads budget can have a significant impact on your ROI. For example, I recently worked with a client who increased their budget by 30% and saw their revenue from Google Ads increase by 50%. This is just one example of how investing in Google Ads can pay off.

But it's never guaranteed. If you can't afford a sufficient Google Ads budget, you're better off not spending the money on ads at all, and learning how to grow your business organically instead.